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My full name is Juliana Hung, but everyone calls me something different! Nicknames range from Julie, Jules, juju, ju, jujubee, ju bear- the list goes on and on, but the prefix always stuck. I started the jujumade blog in 2011 and eventually this lead me to creating my own line. I wanted to document all the things that I found interesting, and things that I was making. Mainly it was a way for me to keep track of everything inspirational and creative. I was working full time as an industrial designer, and that required me to be very precise and technical. So after work when I was free from that, all I wanted to do was work with my hands and be completely outside of computers and machines! Working with ceramic and leather are the perfect fit – I can morph things into shape with clay, and sew flat sheets of leather into something wearable! What I create is inspired by the potential of the material I am working with.
The motivation behind jujumade is to create something unexpected, playful, yet completely wearable. The collection ranges from bags, bangles, necklaces, earrings, and hats- a little something for everybody!