ARTIST INTERVIEW: Jocelyn Ramirez of Todo Verde

Todo Verde creates delicious and healthy plant-based superfood smoothies, agua fresca, and savory dishes inspired by Latino America flavors. Their menu includes local, fresh, and organically grown ingredients sourced from local small businesses and farmers to provide sustainable food options on the Eastside of Los Angeles and beyond.

We spoke to founder Jocelyn Ramirez about their mission and creative journey.


Describe the path that led you to the work you do now. Did you take any big risks to get where you are?
Jocelyn is a vegan cook, yoga instructor, and advocate for healthy food access in her community. She left her stable job in higher education to pursue a career in healthy food access. It all started after Jocelyn’s father was diagnosed with cancer for the second time. She created a plant-based superfood smoothie diet that made him dramatically stronger, diminished his diabetes symptoms, and helped with a quick recovery. In this process, she noticed the disproportion of healthy food options in the LA area after years of driving across town in search of healthier food for her and her family. Todo Verde’s team believes access to healthy food, in all communities, is a human right. The East Los Angeles community is more likely to face many preventable and chronic diseases. Our team is committed to advancing food equity in our neighborhoods, and our vision is to open the first plant-based smoothie shop and café in East Los Angeles.

Why is it important to you to show and share your work to a larger community
Food has always been what brings a community together. We value the importance of all members of the community being able to enjoy good food, that brings them health and overall wellness. This vision creates a sense of urgency in the work we do with Todo Verde. Every conversation is an opportunity to share our unique product, create dialogue related to health and wellness, and gain advocates that would like to see a healthier community.

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