ARTIST INTERVIEW: Sheena Yaitanes of Kosås Cosmetics
Kosås is a line of beauty products for thoughtful and refined women. Their lip colors are made by hand, blending science and art to produce super natural performance color, with smooth finishes, even textures, and balanced hues. Kosås founder and Cali native, Sheena Yaitanes fell in love with color cosmetics at a very young age. Her curiosity to understand what made good products work led to a major in the natural sciences. She studied painting to understand how to mix shades that flatter skin. Eventually her interest in beauty led to Paris, where she came to appreciate the elegance and simplicity of a well-layered face to enhance a woman’s natural beauty.
Based in Los Angeles, Kosås was launched shortly after the birth of her daughter, Electra, namesake of a lipstick in the new collection. Kosås is a blend of Sheena’s own quiet intelligence and unconventional grace. It was created to bring to life a world of color cosmetics that spoke to who she was, and the women she knew and admired.
We spoke to Sheena about her creative process.
What is your background and how have your past experiences fed into your art?
My mother worked in beauty, I studied organic chemistry which exposed me to cosmetics chemistry, and I paint as a hobby. Creating a brand of color cosmetics was the perfect intersection of these worlds for me. My other choice would have been plastic surgery, but I prefer a more playful line of work.
Do you feel that your environment feeds into work and if so, what makes your work distinctively Californian?
I am most inspired by places. When I envision a shade, it’s always in reference to a particular place. It can be something very subtle. A sound, or the quality of light. I grew up in California and I love living in Los Angeles. The way the city informs my work isn’t necessarily aesthetic. It’s in the people. We are all so eager and willing to try something new. I love that about us.