STUDIO VISIT + SHOP THE LOOK: Sue Tsai of Nico Nico Clothing

Company: Nico Nico Clothing

Artist: Sue Tsai


A long-time participant at the EPCF, Sue Tsai’s modern children’s clothing, carrying the namesake of her son, has become a fair favorite. We were delighted to visit Sue in her studio this spring, and photograph her and her youngest child wearing some of her favorite pieces, which you can shop in our webstore at the bottom of the page.

Nico Nico began with Sue Tsai’s decade-long experience in women’s apparel design, high-fashion editorial and celebrity styling, which made her one of the most sought after artists in the field. After the birth of her son Nico, Sue was inspired to create a children’s clothing line that combined high style, sophisticated details, and luxurious fabrics, with quality to last for years. She wanted to create designs for children and families who are fashion forward and share in Nico Nico’s philosophy that kids’ clothing can be modern, comfortable, and environmentally conscious. All of their clothes are proudly designed and fabricated in downtown Los Angeles.


Sue Tsai clothing designer

Tell us about your current collection?

SS19 is inspired by my trips to Greece throughout the years. It’s a place that my family and I often visit during the summer. I am inspired by so many things in Greece, the history, the clothing, the folk art, the colors, and of course, the food. The Mediterranean life style is one thing that can always inspire and take me to another place.


modern children's clothing

How long have you been participating in the Echo Park Craft Fair?

I have been a part of the Fair for about 8 or 9 years now! My first fair was at Rachel’s house in her back lawn. Wow, how quickly time flies.


Have you noticed any changes over the time you have been visiting or selling at the Fair?

Yes! The growth has been exponential and I’m proud to be a part of this amazingly supportive community.

Sue Tsai designer

The ethics of production in fashion are on our minds a lot recently – questions of sustainability, fair labor, location, and artistic integrity. How do these concepts come in to play in your craft and your business?

Sustainability and fair practices have been a defining thread since the beginning for Nico Nico. Keeping our carbon footprint low in this business can be challenging but we do our best by keeping production local, avoiding plastic packaging (when possible), by being resourceful with our fabrics: using surplus goods, organic fabrics, minimizing waste by recycling. These things help reduce the waste generated and have a less negative impact on the environment. Our goods are produced in Los Angeles, CA.


Nico Nico studio interior

Nico Nico downtown LA studio

Has EPCF been important to your creative and business growth?

Yes, I think EPCF has definitely helped my business grow throughout the years. Beatrice and Rachel have created such a loving and supportive community with loyal customers and vendors. It’s always so great to see everyone at the shows. The fair really celebrates the best qualities of craftsmanship, creativity and commerce.


Sue Tsai clothing designer

Nico Nico Los Angeles studio

Nico Nico clothing designer


Instagram: @niconicoclothing





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