Interview with designer and EPCF sponsor Nicole Katz of Paper Chase Press
At the Echo Park Craft Fair we appreciate the value of well-made objects. That is why when we need anything printed we turn to Paper Chase Press. They specialize in the highest quality bespoke printed goods, offering both printing and design services. They bring a unique and compelling aesthetic to their work.
Paper Chase Press was founded in 1976 by Aaron and Bonnie Katz. Having grown up in the studio, Nicole Katz formally took over as CEO 2009. Katz diversified Paper Chase through the development of its ecommerce platform, publishing imprint, and collection of retail goods.
They will be at the spring fair with their latest in beautiful, impeccably designed paper goods. We spoke to owner Nicole Katz about her work and what excites her creatively.
Describe the path that led you to the work you do now. Did you take any big risks to get where you are?
I took the reins from my father at the height of the recession in 2009. It was a very perilous time, but I knew the business had a viable future. Working in the art world for 10 years, I experienced people’s love of print first-hand.
Do you see your work as part of an artistic tradition? Where does your work depart from artistic tradition and move into new territory?
There is a long, rich history of print within an art context. Here at our studio we pair age-old bindery and finishing methods with advanced digital print technologies. That combination is what makes the final product look so good, and what our clients are drawn to.
Did you have any mentors or important creative influences?
I was lucky to study closely with photographer Stephen Shore when I was at Bard College. His eye, his love of print, and his high standards for quality work were all a huge influence on me.
What is so special about making art NOW in our hectic digital age?
People’s love of digital is officially dead, we no longer have the romance we once had for new technology. Instead, our phones, our social media, our time online are all a burden that we want to get away from. That’s what makes being in the print industry so fascinating — there is a unique opportunity for authenticity at a time when technology seems to be taking over every area of our lives.
What is a new idea you have been working with recently?
Packaging! Stay tuned for a whole new range of goods on our site.
Do you have any objects you like to keep around you as inspiration? What are they?
Besides collecting art books, I tend to keep any interesting piece of collateral or packaging I come across. My office wall is also completely covered with things we’ve run in the shop that I love. Seeing how creative people are with the printed goods they make here amazes me.