ARTIST INTERVIEW: Martine Cajucom of Sunnies Face
Company: Sunnies Face
Artist: Martine Cajucom
Inspired by the lack of representation within their own makeup bags, Sunnie’s Face was created with the intention of promoting inclusivity within cosmetics world. With boldly chic color palettes that effortlessly captivate, Sunnie’s Face will be debuting in the United States for the first time this weekend at EPCF, and their products absolutely shouldn’t be missed. Joining us from the Philippines, we’re honored to introduce Sunnies Face to the Echo Park Craft Fair this season.
The Echo Park Craft Fair is celebrating our 10 year anniversary this Holiday, 2019. Can you speak to how long you’ve been doing the Fair and how the EPCF community has contributed to the evolution of your work and business?
This will be our first year participating in the Echo Park Craft Fair, as well as the first time our products will be available in the United States! The community in L.A. has been supportive of us despite the fact that we’re not currently available there. We couldn’t be more excited about meeting the people who have supported us and introducing ourselves to an entirely different community.
Please tell us about the current work you will featuring this Holiday and speak a bit to how you/your work as evolved over the last decade?
We began Sunnies Face just last year with just one product: our matte lipstick called Fluffmatte. We currently have 15 shades and that entire range will be available at the Fair this year. We like to think of the shades as the perfect edit of all lipstick colors you would ever need to own.
The ethics of production are on our minds a lot recently – questions of sustainability, fair labor, location, and artistic integrity. How do these concepts come into play in your craft and your business? What choices do you make that take into account these ideas?
We work with some of the best and most reputable manufacturers in the world to ensure that our products are made ethically with fair wages and working conditions. All our products are always cruelty-free and paraben-free.
Can you speak a bit to your process? What inspires your work? What techniques do you use to produce your designs? What is the history behind those techniques, and does that inform how you utilize them in your process?
Sunnies Face was born out of a desire to create products that we felt were missing from our own makeup kits. As Southeast Asian women founders, we found that our skin colors were always under underrepresented in beauty ranges and we wanted to answer that demand.
What is your underlying philosophy/core vision for your work? And what impact do you hope your creative work will have on your community?
Sunnies Face is beauty that gets you; 0ne thing that drives us to do what we do is being able to create products for a market that is so underrepresented in beauty. We love to develop products that simplify your makeup routine – the perfect edit of colors and quality formulas without a luxury cosmetic markup.
When we launched our first signature product, the Fluffmatte lipsticks, we tested 350 color samples in a range of 22 formulas before we finalized the 9 most wearable shades. We put this much consideration into every product we launch.
Inclusivity is such a big thing for us and the positive response and support we’ve gotten from women all over the world means a lot to us. We’re thrilled to add to the conversation and be a part of this movement.