ARTIST INTERVIEW: Krista Fox of Town Clothes

Company: TOWN Clothes
Artist: Krista Fox


TOWN Clothes is a Los Angeles based women’s clothing line focused on long lasting minimal design by Krista Fox. Krista is influenced by her native state of California on all counts; the music, landscape, way of life, and her peers all lend to her creative process. She wishes to expand and educate herself and consumers about the importance of the slow fashion movement via Town Clothes.



What would you say is the driving force behind your creative work?

The whole reason TOWN exists is because I wanted to help contribute to a more sustainable world view when it comes to the fashion industry. I knew from a very young age that I wanted to be a fashion designer. I needed to create things, and I always have in some capacity. After majoring in fashion design I became very disillusioned by the whole industry. I had an internship that didn’t get me anywhere and it really showed me what an ugly beast this line of work could be. I realized that not only did I want to design clothing that women could wear and be comfortable in but I needed it to make a difference. I want to help change the way people think about what’s in their closets. I am constantly trying to find the balance of sustaining my business and keeping up with what the industry expects of a young indie label, while challenging the status quo and producing things that will ultimately produce less waste. Whether that means working with natural dyes, using only fabric from jobbers selling overstock, or creating pieces with organic US grown greige goods. It’s really quite difficult to maintain all of this while keeping up with industry standards. Thankfully there are like-minded designers and the market is changing in what I’m hoping is a way that’s better for the environment and for human rights.


How do you define success in your art or craft, or alternately, what does failure mean to you?  

I think success is found by constantly evolving and questioning standard practices and by pushing boundaries.




What criteria do you use to evaluate your own work?

Two questions I ask myself after every new design is created are: does it have pockets and how does it feel against the skin? I really want my clothing to be comfortable and easy to work in. I think now that I am a mom these two questions will resonate even more for me. Leaving the house in an outfit without pockets is honestly the most stressful thing you can do as a mother, haha! So I want to be sure my clothes are practical while still being interesting and beautiful.


How is your work inspired by or influenced by nature and your surroundings?

I grew up in California, near the ocean and I am always going back to it when I feel disenchanted. Before every collection I design I tend to hit the road with my husband. It’s where I find solace anytime I need it. Every season I am inspired by the dunes of the central coast, the jagged cliffs of the northern coast or the surf of the southern coast. Or I head to the desert to decompress and soak in the silence and the vastness. I am always and forever inspired by my home state and it’s natural wonders. Answering this question makes me nostalgic for my past road trips and I know I am due for one!


Photos by Logan White




Instagram: @townclothes

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