Los Angeles based designer Heidi Merrick’s eponymous collection is modern California minimalism. Inspired by the Pacific Ocean and the California coast, the brand is known for its use of clean lines and refined silhouettes. Daughter of legendary surfboard shaper Al Merrick, Heidi grew up in a family with great respect for craftsmanship. Her collection began in 2006 with four pieces that she draped, patterned, and sewed herself. It has since grown into a global label sold in better boutiques worldwide.

Merrick’s uniquely West Coast ethos extends to all facets of the brand. The entire collection of ready-to-wear and home is produced responsibly and locally, all within walking distance of the label’s downtown studio. As an independent designer, Merrick believes deeply in production transparency and brand responsibility.

The collection is often featured in both fashion and lifestyle magazines. Heidi lives in the Silverlake neighborhood of Los Angeles with her husband Johnny, of The LA Home, her daughter Hiver, and her son Alfie. We spoke to Heidi about her background and creative influences.


What is your background and how have your past experiences fed into your art?
I come from a surfing family and have always lived a very outdoor lifestyle. I think sitting in the line up or just watching the ocean’s horizon from the beach does wonders on your perspective and your concepts of beauty and equilibrium.


Do you feel that your environment feeds into work and if so, what makes your work distinctively Californian?
Yes! I’m very aware that my point of view is west coast. The Californian has a high quality of life and feeds into my design process and informs the types of clothes I love to make. My collection reminiscent of the clean lines and flowing lifestyle. I sometimes joke that I could live in gowns and bathing suits…


What are your top 3 studio essentials?
Light, my perfect pens and sharp scissors.




Comments are closed.