ARTIST INTERVIEW: Gigi & Zinzi of Knit Wit Magazine


Launched 2 years ago, Knit Wit is a biannual, print-only title on fiber art and design, all in a lifestyle package driven by engaging storytelling and photography. It’s more than just 100 (beautiful and collection-worthy) pages of content. It’s a living, breathing community of irreverent, creative and dynamic craft-minded makers and enthusiasts. We spoke to founders Gigi Jack and Zinzi Edmundson about their creative influences, and they shared a sneak preview of images from their newest issue. It is coming out May 9, but will be available this weekend exclusively at the Echo Park Craft Fair!


What is your background and how have your past experiences fed into your art?
We come from publishing and lifestyle media. When we originally spoke about the idea for Knit Wit, we knew it only made sense (for us) as a print publication. At the time, we were working in e-commerce and both itching for a return to something tactile. The constraints inherent in a print-only magazine have really guided our focus and developed our voice in a way that likely wouldn’t have happened with another medium. Knit Wit has provided a way for us to bring all of the things we love together – print, craft, design, storytelling, collaboration.


Do you feel that your environment feeds into work and if so, what makes your work distinctively Californian?
We try to maintain a pretty wide view on fiber and craft but being in CA has definitely fed into our overall aesthetic and tendency toward a more casual, less precious approach. Zinzi injects a cozy, east coast sensibility, while Gigi’s sense of seasons is distinctly Californian – it makes for a good balance.


What are your top 3 office essentials?
Gigi: Natural light, a great notebook and some inspiration pinned up on the (actual) wall.
Zinzi: Spotify, a clean desk and an open window.

Issue 2b
Issues 1-3
Market by Sharon Radisch

Graham Keegan by Kat Borchart

Fashion by Anais and Dax

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