ARTIST INTERVIEW: Erica Chidi Cohen of Loom

LOOM is a pregnancy and parenting wellness hub co-founded by Erica Chidi Cohen and Quinn Lundberg. Offering coaching, classes and community, LOOM is set to be a modern and inclusive place where women, partners and families can access pregnancy and parenting experts, unique wellness offerings and build a meaningful offline community, all within a beautiful environment.

LOOM will open their first brick-and-mortar space in early 2017. They’ll be setting up a family nook at our holiday fair in the children’s section. Pop by to feed, change and hang with other families at EPCF.
Describe the path that led you to the work you do now. Did you take any big risks to get where you are?
I dotted around a few different industries: food and beverage ( as a chef ), contemporary art and then fashion pr before finding my way to doula work and pregnancy and parenting world. It was a circuitous path, but I feel like each industry and job imparted invaluable skills that helped me get to this point and create a dynamic business. The biggest risk I took was jumping off the predictable academic track of pursuing nursing degree and pushing into doula work, which is totally freelance full time. I made that decision only after living in Los Angeles for a few months, without an established community or clientele but it felt like the right thing for me and it was.
Where do you see your work going in the next couple of years?
We’re just stepping out, and we have many aspirations but right now my co-founder Quinn and I are focused on creating a tangible community and unique wellness services for women and families. It’s desperately needed especially in a city like Los Angeles where feeling supported can feel tough, especially after having a baby. We’re also excited to open our space next year and be an inclusive hub for everyone approaching parenthood.
Do you feel like you’re part of a greater community of artists? If so, describe why?
It’s funny although I don’t make art specifically, I do believe gathering people together and supporting them through eduction and resources is it’s own form of artistry. Beyond that, many of our clients are artists and creators —I like to think that what we offer helps support them and their craft — keeping us tethered to this community.
How are you inspired by the environment around you, how does home/city/nature you live in, affect your work?
Los Angeles is moving through an exciting time and I feel constantly inspired by the constant change and desire for wellness options and the prioritizing of self-care. It helps me stay focused on creating experiences and services that meet the needs of modern parents, that fluidity keeps me inspired and engaged.

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