LOOM provides education and community for pregnancy, parenting and reproductive wellness. Co-founded by Erica Chidi Cohen and Quinn Lundberg. LOOM is a modern and inclusive hub where people can access resources to help support their well-being and build community all within a beautiful environment. LOOM opened in October in Mid-City. They’ll be setting up a family nook and Erica’s new book Nurture: A Modern Guide to Pregnancy, Birth, Early Motherhood – and Trusting Yourself and Your Body will also be available for purchase.

We spoke to Erica about the journey that led her to co-found LOOM. Don’t miss Erica and LOOM in the Wellness Lounge at the holiday Echo Park Craft Fair on December 9th and 10th!

Describe the path that led you to the work you do now. Did you take any big risks to get where you are?

I dotted around a few different industries: food and beverage (as a chef ), contemporary art and then fashion PR before finding my way to doula work and the pregnancy and parenting world. It was a circuitous path, but I feel like each industry and job imparted invaluable skills that helped me get to this point and create a dynamic business. The biggest risk I took was jumping off the predictable academic track of pursuing a nursing degree and pushing into doula work, which is totally freelance full time. I made that decision only after living in Los Angeles for a few months, without an established community or clientele but it felt like the right thing for me and it was.



Where do you see your work going in the next couple of years?

The hope is to bring LOOM to as many people as we can in the next few years, we’re currently ideating on the best way to achieve that. Publishing my first book, Nurture, this year made me realize how much text still resonates, and it would be wonderful to put another book out into the world in a few years.



Do you feel like you’re part of a greater community of artists? If so, describe why?

It’s funny, although I don’t make art specifically, I do believe gathering people together and supporting them through education, resources – and conversation is it’s own form of artistry. Beyond that, many of our clients are artists and creators —I like to think that what we offer helps support them and their craft, keeping us tethered to this community.


How are you inspired by the environment around you, how does home/city/nature you live in, affect your work?

Los Angeles is moving through an exciting time, and I feel inspired by the constant change and desire for wellness options and the prioritizing of self-care. It helps me stay focused on creating experiences and services that are inclusive and representative of what our community truly needs, that fluidity keeps me inspired and engaged.
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