ARTIST INTERVIEW: Emily & Fred L’Ami of Bodha

Company: Bodha

Artist: Emily & Fred L’Ami

 

Founded in 2014, by Emily and Fred L’Ami, everything Bodha creates is done with this intention in mind: to help you come back to yourself through the power of scent. We’re excited to connect the EPCF community with their divinely therapeutic offerings this December.

 

Emily and Fred L'Ami

The Echo Park Craft Fair is celebrating our 10 year anniversary this Holiday, 2019. Can you speak to how long you’ve been doing the Fair and how the EPCF community has contributed to the evolution of your work and business?

This is our first year doing the Fair, but we’ve been coming to support friends and their businesses ever since we moved to LA five years ago. It’s been amazing to see people’s work and the Fair evolve and grow. It feels incredibly supportive and always inspires us to keep pushing our own work along.

 

Please tell us about the current work you will featuring this Holiday and speak a bit to how you/your work as evolved over the last decade?

This Holiday we’ll be featuring the whole Bodha collection, from our classic Smokeless Ritual Incense to our brand new Vibration Therapeutic Perfume collection.

We began Bodha five years ago after winning a green card in the diversity lottery and taking a chance on moving to America. Over the years, we’ve become clearer in our vision and more confident in our execution.  We’re creating a whole new world of therapeutic perfumery and like anything new, it takes time to educate people on what it is and how it can help them in daily life. We see evolution as the constant refinement of everything we do to ensure it’s as thoughtful and meaningful as possible. 

 

Vibration Therapeutic Perfume

Bodha_Vibration_Tote

Smokeless Ritual Incense

The ethics of production are on our minds a lot recently – questions of sustainability, fair labor, location, and artistic integrity. How do these concepts come into play in your craft and your business? What choices do you make that take into account these ideas?

Our role in the world and how we contribute to the wider ecosystem is hugely important to us. We’re always considering the life-cycle of something from what goes into it, who’s making it and ‘where is it being sold?’ through to ‘what happens after someone’s finished with it?’ We personally know every maker we work with, many of whom are local, and we make a point of not selling on channels we believe actively hurt people, such as Amazon. And we invest in printing all of our packaging locally using sustainable papers, vegetable inks and no plastic coatings!

 

BODHA_Aromatherapy_Eye

Bodha_Earth_Vibration

BODHA_Incense_family

Can you speak a bit to your process? What inspires your work? What techniques do you use to produce your designs? What is the history behind those techniques, and does that inform how you utilize them in your process?

At Bodha we’re dedicated to creating a new world of therapeutic perfumery. Traditionally, perfumery has had little regard for ingredients or their affect on your body, while aromatherapy formulas often lack structure or refinement. I’m trained in perfumery and aromatherapy and saw a way to bring the best of these two worlds together to create scents that not only smell beautiful, but also work on you at a deep level. All of our products are designed with a single purpose in mind – to help you come back to yourself through the power of scent.

 

What is your underlying philosophy/core vision for your work?  And what impact do you hope your creative work will have on your community?

We founded Bodha to help you come back to yourself through the power of scent. Nurturing a connection with yourself is the most fundamental thing you can do to be happy. We all have a clear and wise inner voice, but it gets lost amongst the noise & distraction of daily life. Our senses are our way into connection, and of all our senses, smell is the most powerful, with the ability to instantly shift your subconscious. Scent is an important part of the experience of being alive that we’ve really lost touch with. We’re sensory beings and the more we connect with that the more we connect with the deepest parts of ourselves.

 

BODHA_Emily_L'Ami

Website: bodha.com

Instagram: @bodha

 

 



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