ARTIST INTERVIEW: 69 Clothing
EPCF welcomes clothing line 69 back to the Holiday Fair! One of the founding participants of the fair back when it was a small backyard event, they have rejoined our lineup and we are excited to have them back. We love the line’s unusual cuts and genderless style. Because 69’s designer chooses anonymity as an essential component of their design ethic, our usual question-and-answer interview style wasn’t suited, so we are sharing a bit about the brand and some photos of their rad denim line.
69 is a non-gender, non-demographic lifestyle brand dedicated to comfort and versatility with a strong focus on denim. It welcomes customers of all ages, races, sexualities and sizes to feel included in its community. 69 was founded in 2011 and is based in the garment district of downtown Los Angeles. The designer/founder chooses anonymity as a way of absolving the brand of any ego and to give the freedom of perception to its audience.
69 was launched in 2011 in response to a DIS Magazine feature titled “Global Denim Community” that explored the global unifying presence of denim. The designer was inspired to develop a lifestyle brand based around uniformity and comfort with a strong focus on denim.
69 was born unisex, elaborating on the notion before buzzwords like “genderless” and “gender neutral” exploded onto the fashion scene. The brand’s intention has always been to be “non-demographic,” welcoming customers of all ages, races, sexualities, sizes and species into its community. It casts its models accordingly, from toddlers to senior citizens to cultural icons to the designer’s hairless dog. Stockists have included Ssense, Opening Ceremony, Selfridges, Totokaelo, Assembly, Beaker and Desperado.
69 has released thirteen ready-to-wear collections; developed furniture and soft sculpture for shows at the Guggenheim in New York, the Munch Museum in Oslo and the Berlin Biennale; and produced critically acclaimed presentations with themes including “Gallery Opening,” “Celebrity Impersonator Cocktail Party” and “Soul Train.” It continues to extend its series of signature social media content in collaboration with local and international artists.
69 is constantly evolving and lovingly embraces its status as a cult brand. It is based in the garment district of downtown Los Angeles. All products are ethically produced and manufactured in Los Angeles, CA. The 69 symbol comes from the zodiac sign of Cancer.